I specialize in high-stakes storytelling as a journalist and creative strategist.
Over the last nine years, I’ve helped brands grow through thoughtful, well-executed storytelling and supported newsrooms in informing their audiences responsibly. Overall, my work is driven by the same core skill: turning complex information into clear, compelling narratives people trust.
-
In journalism, I work as a breaking news editor and reporter, where speed, accuracy, and editorial judgment are non-negotiable. I’ve led coverage across major news cycles, shaped real-time headlines and framing, and ensured stories meet rigorous standards while reaching large audiences under tight deadlines.
-
In strategy and brand work, I help companies define who they are, how they communicate, and how their content performs. My experience spans brand positioning, content strategy, copywriting, creative direction, and content operations. My work is always grounded in audience insight, data, and measurable outcomes.